Christian Fuentes

Christian Fuentes is Professor of Marketing and Consumption at Lund University, Sweden. His research examines how markets, marketing practices, technologies and infrastructures shape consumption and sustainability transitions, with particular emphasis on digitalisation and the circular economy. Drawing on practice theory, STS and economic sociology, he uses primarily ethnographic and qualitative methods. A significant strand of his research concerns the transition towards a circular economy in the Nordic countries. His work examines how products are recirculated and revalued, how repair, reuse, resale and rental are organised, and how digital platforms and retail infrastructures enable or constrain circular consumption. His research covers second-hand markets, circular clothing consumption, care and repair, food waste and sufficiency-oriented consumption. Christian Fuentes has extensive experience of Nordic and European research collaborations, including projects connecting researchers in Sweden, Finland and Norway. His particular contribution is to complement technological and business-model perspectives on the circular economy by examining how circularity is practically accomplished through markets, retail infrastructures and everyday consumption practices.