Marianna Lena Kambanou

I research the business side of the circular economy, focusing on how companies can integrate circularity principles while remaining economically viable. My work explores how innovations in products, services, business models, and value chains can be designed and managed to support both profitability and reduced resource use. My PhD centred on applying life cycle costing (LCC) to enable these goals, and I have also worked with product-service systems (PSS) and industrial symbiosis (IS). I am based in Sweden and much of my research is carried out with Nordic organisations including not only companies but also actors within entrepreneurial ecosystems. I have led and contributed to several projects in Sweden and across Europe, including initiatives on circular workwear, industrial symbiosis in large industries, and circular solutions for vehicles and furniture. This work involves collaboration with large firms, SMEs, start-ups, public organisations, and policymakers. I actively disseminate circular economy research through teaching, company workshops, and public talks.